Booming Chinese outlet mall market to hit provinces

2017年3月4日更新

Many of the staff selling luxury brands at China's big department stores have found themeselves with not much to do recently, as spending on consumer goods has waned. Bucking the trend, however, the Florentia Village outlet mall in Tianjin has seen long lines of shoppers outside its Burberry, Chanel and other brand stores.

The Chinese outlet industry is booming, with dozens of new malls opening since 2015, when 30 outlet malls were opened across the country, followed by an additional 40 last year. This year will see a further 37 and the market is expected to reach 84 billion yuan ($12.2 billion) in 2018.

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